The modern corporate person, the bureaucrats, the tribes stuck in tradition, anyone who does not understand what it means to think for himself; whoever is scared about being bold and express themselves, prefers to be passive and imitate others. These are perfect descriptions of the "automatic cultural human", the human confined by culture, slave of it, consumerist, who imagines that if they acquire the last thing that propaganda is offering has theirs life under control.
When a person grows up, they abandon the way they saw themselves. Part of the pain of growth comes from realizing that you have been dishonest with yourself, and that grief makes people change. You always have to take a leap to renounce what is false. When we understand that we were cheating, we try to be much more honest.